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Baum und Pferdgarten

PR Events VIP

Our Brief:

Act as Baum’s UK press office and VIP lending service from launch. Translate the labels cult status from Copenhagen to the UK. ‘Ride the wave’ of heightened interest in Danish fashion in the UK, positioning the brand as a design-led label. A quality over quantity approach to media coverage.

RESULT:

Baum quickly secured its status in the hearts and minds of the fashion elite, consistently featured within their top UK titles. The label’s best press season reached 900 million eyes, with stand out features in the fashion greats; Vogue, Marie Claire, Grazia, Sunday Times Style and Stylist to name a few. Celebrity fans include Cara Delevingne, Sienna Miller, Suki Waterhouse, Ellie Goulding and Khloe Kardashian.