Establish a press office for Swiss Clinic in the UK market. Drive traffic to the website by establishing an at home treatment trend. Pick a hero product and get it everywhere, create a must have product.
K&H jumped on the back of Kylie Jenner using microneedling in her facial routine and pitched the story of getting the look at home with Swiss Clinic. 500 samples of the product were sent out to journalists with a how to guide and the story subsequently spread like wildfire in UK press and on social media amongst influencers. This served to make a household name out of Swiss Clinic and of course made a hero product in the range.
Grazia alone featured it six times!