Develop an Australian retail brand from inception. Agree the brand name, logo and creative styling. Hand-pick trusted partners to design and develop an e-commerce website and create all packaging and printed materials. Using industry contacts secure a launch collection of coveted Aussie brands to sell online and in store. Commission leading interior designers for the flagship. Recruit a ‘Dayrooms team’. Support the launch with a PR campaign and stand out event.
K&H outsourced and worked closely with a branding and packaging team to create the entire Dayrooms look and feel. K&H recruited the entire Dayrooms team including staff from Elle Magazine and ASOS. K&H secured seasonal buys from brands such as Sass and Bide, Seafolly, Alice McCall, One Teaspoon and The Jet Set Diaries. K&H put together a photoshoot; cast the models, chose the photographer, stylist, hair and make-up team and art directed the campaign in Ibiza. K&H secured a team of interior designers to design the flagship store in Notting Hill. K&H put together a PR campaign with news stories in FT How To Spend It, Grazia and You Magazine and secured a myriad of faces to the launch event including Lottie Moss, Amber Le Bon, Vanessa White, Tess Ward, Alice Naylor Leyland and Olivia Grant.