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Valmont

PR

OUR BRIEF:

Revive and breathe life into this heritage brand whilst intensifying its luxury status. Make use of the treatment centres in The Dorchester, Cafe Royal and Harrod’s Urban Retreat.

  

RESULT:

K&H Comms decided to do a traditional strategy for Valmont. The beauty team set out to invite every single beauty director across the UK’s top media into a Valmont spa for a treatment. Staff were prepped to give the treatment of a lifetime and to make a hero section in the facial to create a talking point and USP. Feedback from journalists suggested that the moisture mask was the best part of the treatment so K&H then sent this out far and wide to journalists and influencers alike. Stories were written up in Vogue, Grazia and You Magazine.