Elevate brand visibility and awareness in the UK market, aligning with broader company strategies aimed at enhancing the customer offering and expanding market presence.
Through targeted efforts across commercial and elevated publications, K&H achieved a remarkable increase in coverage for Zalando. This strategic approach positioned the platform as a prominent player in the industry, while significantly heightening consumer awareness. K&H effectively showcased Zalando’s extensive range of sustainable and luxury brands through personalised gifting and tailored pitching to relevant contacts, establishing authentic connections with editors and solidifying the platform as the go-to destination for fashion-forward consumers. The result was a continuous flow of opportunities and a steadfast position for Zalando at the forefront of the industry.