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Halfpenny London


Our Brief

Bring 50 top tier VIP, press and industry names together at a sit down breakfast at Covent Garden’s Petersham Nursery to celebrate Halfpenny London’s new Songbird collection. Manage event logistics including the event concept and curation, brand partners, table plan, name places, table favours, luxury goody bags, cars and dietary requirements for all guests. Lead a tailored follow up post event to secure stand out press coverage.


Attendees included VIP names such as Daisy Lowe, Emilia Fox, Millie Mackintosh and Amber Le Bon, journalists from Vogue, Harpers Bazaar, Stella and The Evening Standard as well as industry names from The British Fashion Council and Net-A-Porter. K&H secured Sophia Webster as an event brand partner to source all shoes and bags for the models, Secret Spa to do all the hair and make-up and Jo Malone to do all the table favours on the day. Coverage was achieved that afternoon in The Evening Standard paper, multiple times on Daily Mail Online, on Harpers Bazaar Online in the best dressed category and on Tatler Bystander; not forgetting the phenomenal hype the event received from guests on social media.