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Karl Lagerfeld

PR

OUR BRIEF

Act as Karl Lagerfeld’s main UK press office for the white shirt tribute project. Secure top-tier feature, news and product placement coverage online and in print in line with the project’s strict timeline and strategy. Attend the tribute event in Paris with 20 top tier UK press targets and place additional coverage post event. 

RESULT

Over 20 pieces of top tier press coverage were achieved on the white shirt tribute project and subsequent event in titles such as Vogue, Harpers Bazaar, Tatler, Elle, Grazia, Evening Standard and more. Over 15 top tier press figures attended the Paris Fashion Week event with K&H including Kate Phelan, Gianluca Longo and Laura Ingham from Vogue, Kenya Hunt from Grazia and Emma McCarthy from Evening Standard to name a few, all of whom posted on their social media accounts creating mass industry buzz. 

The tribute was a huge success with almost every major UK title featuring it, cementing the fashion legend’s legacy as one that will never be forgotten.